There Can Be Magic In Your Next Presentation

You can file this one under “Old Dogs and New Tricks”

Whether you are a CEO, Leader, manager, teacher, parent or professional speaker, you make presentations. Some are more important than others. Some audiences are larger and others more intimate.

How can you maximize the impact of your next presentation?

Here is a lesson a client taught me last week. (We’re never too old or too experienced to learn, are we?)

Two of his audiences rated my presentations 5 out of 5 in multiple categories. An explanation for those results came in an unsolicited email. “Hi Chuck – thanks so much for your presence here…”


After giving this some thought, I came up with a magic formula you may want to use.

Here is the “magic” formula:

Presentation | Present | Presence

  1. Build your presentation based on how the listeners will benefit from your words. What will they be able to do differently? Since thoughts always precede actions, what ideas can you instill in their minds that will cause them to achieve their desired objectives? If the presentation is all about you, there will not be much for them, will there?
  2. See the ideas, information and encouragement you are giving the listeners as a present for them. It is a gift for each individual who hears your message. When you’re giving someone a gift, are you nervous about how you look? Do your knees knock together and your palms become sweaty? Of course not; but many people suffer those symptoms when speaking in public. Words are powerful; your presentation is made of words and they are a gift. Focus on your gift, not your appearance.
  3. Your most successful presentations result from your presence. Are you there to serve or to be served? Is your leadership presentation designed to “show them who’s boss,” or to show others how to succeed at a higher level? Teachers can do a presentation that shows how smart they are or how smart the listeners can become. There’s a difference.

Your PRESENCE begins before you speak and afterwards. Remember the old adage:

“Nobody cares how much you know until they know how much you care.”

Be yourself, of course, and show that you are genuinely interested in helping the individuals in your audience – not the audience, the individuals.


Interested in some more lessons? CLICK HERE