MYTH: Sales Professionals Cause Customers to Buy

MYTH: Salespeople cause customers to buy.

TRUTH: Sales professionals cause customers to think.

“Thoughts always precede actions.”

Successful sales professionals change the way their customer or prospecting is thinking. Then, the customer or prospect will buy from them.

There are tricks some salespeople use that cause customers to make decisions they later regret. It’s called buyer’s remorse: the result of the buyer regretting their purchase.

Sales professionals know that when they teach their customers the value of what they are selling, in terms that are meaningful to the buyer, the sale will stick. Instead of buyer’s remorse, the customer will buy again and will give referrals.

“The single, most important function of sales is to teach.” – Chuckism #12

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By |2018-10-02T16:05:41+00:00August 8th, 2018|Categories: Sales Myths|0 Comments