MYTH: I Know What I Need to Know
MYTH: Since the principles of selling do not change, [...]
MYTH: Closing small accounts takes as many resources as closing larger ones
MYTH: It takes just as much time and expense [...]
MYTH: When the Customer Sees the Benefits, They will Buy From You
MYTH: When the customer sees the benefits, they will buy [...]
MYTH: Take Care of Your Customers and They Will Take Care of You
MYTH: Take care of your customers and they will take [...]
MYTH: Sales Professionals Cause Customers to Buy
MYTH: Salespeople cause customers to buy. TRUTH: Sales professionals [...]
Myth: “We sell a commodity”
There are no commodities. When anyone thinks they have to [...]
Myth: Our Product Will Sell Itself
When we hear, "Our product is so good, it will [...]
Myth: Sales is an Art
Sales is a science! To say sales is an art [...]
Myth: Thinking Close Enough is Good Enough
There have been occasions when you were only given a [...]
Myth: You Can’t Go Around the Purchasing Agent
I Can't Go Around the Purchasing Agent! Think again! The [...]